Playstation 3 (PS3) News

Sony is feeling the strain - Bach

posted by rohit at 2006-11-28 22:53:48 gamesindustry.bizRobbie Bach, the president of Microsoft's entertainment and devices division, has said that he believes Sony is focusing on too many different areas - and is feeling the strain as a result.

Speaking to the San Jose Mercury News, Bach defended Microsoft's decision to introduce new music player Zune to market, rather than a new gaming handheld.

At present, he said, the company's priority is to make sure that, "The second holiday for Xbox 360 is set up right, that we've got the quantities we need, that we've got the games we need, and anything I do to distract those guys is probably a bad thing.

"I think Sony, frankly, suffers a little bit from this problem, which is they're spread really thin across all these areas. And trying to do PSP, competing with Nintendo, PSP to DS; competing with us, 360 to PS3, I think it does strain - it would naturally strain any organisation," he added.

When it comes to competing with the PlayStation 3, "Right now we are thinking about how to cost reduce the Xbox 360. That seems to be the first order of business," Bach said.

"You have to ask the question, over the life cycle, who has the cost advantage? Who can price most effectively? Who can reach the price points quicker? That has a huge impact on what gets driven. Read More...